Step 1. RESEARCH
We start with research: market analysis, mapping trends, marketing needs. (The company's services, the main competitors (direct and indirect), target customers, the latest trends and market position), the analysis of consumer and similar projects, analysis of key audience perception.
Step 2. BRAND VALUES AND CONCEPTS OF DEVELOPMENT
The essence of the brand - the definition of the spirit of the brand, which makes it unique in its category and why the consumer is invited to set the value of the brand, its products and services over others. Brand Strategy - development of brand positioning, identity and principles. The development of the territory and visual language of the brand, in order to ensure cohesive emotional and rational platform that will define and express the brand idea in all its manifestations.
Step 3. DESIGN AND IMPLEMENTATION
Corporate Identity - development of visual communication system (a brand name, logo, symbols, signs, packaging, business documents, corporate design (outdoor advertising, interior design), website, etc.) Implementing the core decisions on all the communication spectrum needs, we develop a unique visual language.
Step 4. GUIDEBOOK
Then, the final step is the brand's Guidebook, a user's manual for how to correctly use the design principles to reflect the brand formula.
This process is relevant for large, top-tier clients, as well as small and medium-size business projects.
Whatever the size of the project, they all have one thing in common: they need smart design that works.